For almost five years, Afrobeats singer L.A.X was under full management by Gas Promotions.
During this period, we spearheaded his brand repositioning, taking him from a promising talent to a certified hitmaker with both local and international recognition.
L.A.X Afrobeats artist brand management and global music promotion by Gas Promotions
Gas Promotions 360 brand management for L.A.X with singles Runaway Gbefun Rasaki and Gwaragwara
Our Strategy
Our Strategy
We executed a 360° brand management approach covering every layer of his career:
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Brand Positioning & Management – Crafted a consistent artist identity, sound direction, and market positioning.
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Hit Song Promotions – Drove visibility for singles such as “Runaway”, “Gbefun”, “Rasaki”, and “Gwaragwara” with radio, TV, and club activations.
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Album Development – Supported creative planning and rollout strategy for one of his most successful projects to date.
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Media & PR – Coordinated press features, interviews, and online engagement to sustain audience connection.
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Tour Strategy – Orchestrated multiple international tours across the UK, Europe, East Africa, and the U.S., bringing the Rasaki sound to a global stage.
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Digital & Streaming Growth – Optimized his presence on platforms like Spotify, Apple Music, and Audiomack, ensuring cross-market discoverability.
The Impact
Gas Promotions played a central role in shaping L.A.X’s career evolution, helping him establish longevity in a competitive market.
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4+ major singles promoted into mainstream Afrobeats circulation
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Millions of streams across top platforms, driven by curated streaming strategies
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Strong club presence in Nigeria, Ghana, UK, and diaspora nightlife scenes
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Multiple international tours executed across 4 regions, expanding his fanbase
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Brand growth from emerging talent to recognized Afrobeats powerhouse
Afrobeats singer L.A.X international tours and career growth managed by Gas Promotions
Music promotion and brand evolution case study for L.A.X by Gas Promotions Nigeria and global
