When Nigerian superstar Tekno released “Gongon” followed quickly by “Wayo”, the challenge was to keep the momentum high across both singles without losing audience attention.
Gas Promotions stepped in to execute back-to-back campaigns that pushed both records into heavy rotation across Africa and beyond.
Tekno is one of the biggest exports of Afrobeats from Nigeria
Tekno's recent songs, "Wayo" and "Gongon" were promoted by Gas Promotions
Our Strategy
We built a 360° promotions plan designed to dominate every touchpoint of the music ecosystem:
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Radio & TV Promotions – Secured prime placements on Nigeria’s top stations and satellite TV channels.
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Nightlife & Club Rotations – Activated our 500+ DJ network across Lagos, Abuja, Accra, London, and beyond.
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Influencer Engagement – Partnered with cultural influencers to spark organic buzz on Instagram, TikTok, and X (Twitter).
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Street-Level Marketing – Deployed branded activations, posters, and listening parties in key urban markets to drive grassroots appeal.
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Digital Amplification – Curated playlist placements and digital ad campaigns that pushed streams across Spotify, Audiomack, and Boomplay.
The Impact
Our back-to-back strategy delivered results that kept Tekno’s name and music dominating the conversation.
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10M+ combined radio impressions across Africa within 6 weeks
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1,200+ club plays across Nigeria, Ghana, and the UK
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Top 20 placements on major streaming playlists including Audiomack Afropop and Boomplay Hot 100
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Viral traction with influencers generating thousands of user-created videos and shares
Nigerian singer Tekno music promotion case study by Gas Promotions covering Gongon and Wayo releases
Gas Promotions back-to-back music promotions for Tekno Wayo and Gongon singles in Nigeria and Africa
Why This Campaign Matters
For Tekno, releasing two singles in quick succession was a bold move. For Gas Promotions, it was an opportunity to prove our ability to sustain momentum, scale exposure, and maximize ROI for artists. By treating both songs as equally important cultural moments, we ensured that neither was overshadowed — instead, they worked together to elevate Tekno’s brand globally.
