When Nigerian rap icon Vector Tha Viper prepared to release “Shiga”, Gas Promotions took full control of the promotional rollout.
The campaign was handled exclusively by our team, ensuring the single didn’t just drop but became one of the most recognizable hits in his catalog.
Vector Tha Viper Shiga exclusive music promotion campaign by Gas Promotions Nigeria
Gas Promotions rollout for Vector Shiga including radio airplay, club rotations and media tours
Our Strategy
We designed an end-to-end promotions plan to saturate the Nigerian music ecosystem with “Shiga”:
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Radio Airplay – Secured prime-time plays on top radio stations across Lagos, Abuja, and Port Harcourt.
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Media Tours – Organized interviews and appearances on major TV and press platforms to amplify visibility.
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Club Rotations – Activated our DJ network across clubs and nightlife hotspots to keep the song on heavy spin.
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Strategic Show Placements – Positioned Vector on high-profile stages to perform “Shiga” live and connect directly with fans.
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Digital Engagement – Pushed the single across streaming playlists and social platforms to drive organic buzz.
The Impact
Our exclusive rollout transformed “Shiga” into one of Vector’s most talked-about songs.
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Nationwide radio dominance within the first 4 weeks
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1,000+ club plays recorded during the campaign window
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High-profile media coverage across leading entertainment outlets
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Long-term recognition as one of the standout records in Vector’s career
Nigerian rapper Vector Tha Viper Shiga promoted nationwide by Gas Promotions
Music promotion case study Vector Shiga campaign executed by Gas Promotions with nationwide impact
