Afropop sensation Dice Ailes partnered with Gas Promotions to reshape his career and brand direction, marking the beginning of a new creative chapter.
Our role extended beyond single promotions — we took charge of management, strategy, and execution to position him for long-term growth and global reach.
Dice Ailes EP rollout and music promotion case study executed by Gas Promotions in Nigeria and Africa
Afrobeats artist Dice Ailes reintroduced with Dicey Baba and Towa managed by Gas Promotions
Our Strategy
Our Strategy
We designed a holistic rollout plan covering artist management and full campaign execution:
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Brand & Management Direction – Provided strategic guidance to refresh Dice Ailes’ public image and positioning in the Afrobeats market.
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Single Rollouts – Launched “Dicey Baba” as a reintroduction, followed by “Towa”, a ladies’ favorite that reestablished his vibe and secured heavy audience engagement.
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EP Campaign Execution – Oversaw the rollout of his latest EP, including creative planning, artwork, content direction, and PR.
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Media Placements – Secured features and interviews across radio, TV, blogs, and digital platforms.
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Content & Digital Strategy – Managed social media storytelling, influencer partnerships, and targeted ads to expand reach.
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Market Penetration – Activated DJ rotations, lifestyle events, and streaming strategies to build both local and diaspora presence.
The Impact
Our involvement in Dice Ailes’ management and rollout campaigns strengthened his brand presence and reinforced his relevance in the Afropop space.
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Successful reintroduction through “Dicey Baba” and “Towa”
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Increased digital visibility with organic buzz across Instagram, TikTok, and Twitter/X
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Heavy streaming traction across Audiomack, Spotify, and Boomplay
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Expanded fan base among young, urban listeners in Nigeria, Ghana, and diaspora markets
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EP campaign positioned as one of the strongest phases of Dice’s career revival
Gas Promotions handling Dice Ailes Towa single and EP promotion with brand direction
Afrobeats artist Dice Ailes reintroduced with Dicey Baba and Towa managed by Gas Promotions
