When award-winning Afropop star Teni released “Lanke” from her album, Gas Promotions took charge of the promotional rollout to make sure the single cut through the noise.
The goal was clear — position “Lanke” as one of the standout tracks of the project and amplify its reach across Nigeria and beyond.
Music promotion case study Teni Lanke campaign executed by Gas Promotions, driving streams and airplay
Nigerian Afropop artist Teni promoted nationwide by Gas Promotions for her single Lanke
Our Strategy
We delivered a targeted multi-channel rollout that pushed “Lanke” into mainstream circulation:
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Radio Campaigns – Secured top placements on national FM stations and regional radio networks across Lagos, Abuja, and Port Harcourt.
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Club & DJ Network Activation – Leveraged our 500+ DJ network to lock “Lanke” into steady rotation across clubs and nightlife scenes in Nigeria and Ghana.
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Digital Activations – Ran influencer-led promotions on TikTok and Instagram to drive engagement and viral moments.
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Streaming Support – Ensured playlist placements on Audiomack, Boomplay, and Spotify to boost streams and discoverability.
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Grassroots Push – Complemented mainstream campaigns with street-level branding and activations to connect with core fans.
The Impact
Our rollout gave “Lanke” the traction it needed to stand out as one of the biggest records on Teni’s album.
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Top 5 radio charting across Nigeria within 4 weeks
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1,000+ club rotations within the first month of release
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Millions of streams across Audiomack, Spotify, and Boomplay
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Playlist dominance, trending on Afropop and Nigerian Top Hits lists
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Viral social content from influencers and fans boosting visibility online
Gas Promotions rollout for Teni Lanke with radio airplay, club activations and digital marketing
Teni Lanke music promotion campaign by Gas Promotions Nigeria and Africa...and beyond
