After the success of “Casanova”, Afrobeats pioneer Mr Eazi teamed up with Ghanaian star King Promise for “See What We’ve Done”
Gas Promotions led the rollout, ensuring the single didn’t just drop — it became a cultural moment across Africa, the UK, and the US.
Mr Eazi and King Promise See What We’ve Done music promotion campaign by Gas Promotions Nigeria and Africa
Gas Promotions rollout for Mr Eazi See What We’ve Done featuring King Promise with club and digital marketing
Our Strategy
We designed a cross-border promotions campaign focused on speed, visibility, and nightlife dominance:
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Club Activations – Partnered with DJs across Nigeria, Ghana, and the UK to lock the song into prime rotation.
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Buzz Marketing – Deployed street-level branding, pop-ups, and lifestyle activations to spark fan-driven hype.
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Digital Push – Influencer-led campaigns on TikTok, Instagram, and YouTube Shorts for viral visibility.
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Cross-Market Penetration – Coordinated airplay and playlisting across African and diaspora markets to maximize reach.
The Impact
The campaign ensured “See What We’ve Done” carried the momentum of “Casanova” while standing out as a global hit on its own.
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5M+ early streaming plays across Spotify, Apple Music, and Audiomack
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800+ club rotations in Lagos, Accra, and London nightlife hotspots within launch month
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Top 10 trending hashtag on TikTok in Nigeria and Ghana within 72 hours
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Cross-border radio presence on stations in Lagos, Accra, London, and New York
Afrobeats artists Mr Eazi and King Promise promoted across Nigeria, Ghana and the UK by Gas Promotions
Music promotion case study: See What We’ve Done rollout by Gas Promotions driving streams and nightlife rotations
